Online Guides LLC holds private interests in a portfolio of digital businesses and provides strategic and operational counsel to a small number of category-leading firms on the launch and scale of new digital products.
The firm was founded by operators with deep experience in performance marketing, payment infrastructure, and multi-market product launches. Every recommendation we extend has been tested first with our own capital and customers.
We engage selectively across the disciplines that determine whether a digital product succeeds at scale — from performance acquisition through payment infrastructure and AI deployment.
Acquisition architecture across major channels. Creative, media, and account systems engineered for spend that compounds through quality reviews and platform shifts.
End-to-end conversion design from advertorial to checkout to lifecycle communication. Built for sustained AOV and LTV across markets.
Processor architecture, chargeback strategy, multi-currency, and high-risk routing. The financial infrastructure that determines whether scale survives compliance.
Conversational AI infrastructure for support, pre-sale, and post-purchase, with the human-in-the-loop discipline that production deployments require.
Market entry and prioritization. Customer voice research, regulatory diligence, and true localization for products entering new linguistic and regulatory markets.
Multi-month engagements alongside the operating team — direct production work in creative, channel, and hiring. Reserved for a small number of partners annually.
We hold private interests in digital businesses we built ourselves. Our advisory work is informed by what we operate; our operating work is informed by what we observe across our partners' firms.
We work in depth with a small number of clients, and we keep their confidence.
Every recommendation we extend has been tested first with our own capital, customers, and teams.
Few engagements, deeply held. We work with a small number of partners each year and decline considerably more work than we accept.
Our partners and the work we do together are not the subjects of case studies, marketing material, or public commentary.
We optimize for the kind of growth that survives a market cycle, not the kind that wins a quarter and loses the year.
Whether you're considering an engagement or simply exploring whether we might be a fit, we'd be glad to hear from you.